April 12, 2013
A business that deals with lead generation is concerned with actively trying to seek new customers for a product or service. This may be for their own business, or on behalf of a client. The most common ways in which this is achieved is over the phone, by telemarketing, or by door to door sales. When an interested customer has been found, it is then the client’s job to convert this initial interest into a firm sale for their business. A lead is the contact details of a customer that has shown an interest in the products and services available. If the lead generation is being carried out on behalf of a client, these leads are often purchased on a pay per lead basis.
There are many different products and services that are sold or promoted via lead generation, the most common include home improvements and financial services. The reason that these types of products and services are most common is due to the nature of them, and the fact that they are ‘considered purchases’. A customer may want to hear from many different companies regarding who they want to purchase the final product from.
As previously mentioned, the most common methods of lead generation are telemarketing or door to door sales, but this is changing as we have entered the 21 Century. The internet is fast becoming the first port of call for most businesses and consumers, not only when they want to gather information, but also to purchase goods and services. Online lead generation has emerged within the past decade as an effective way of finding new customers. When a lead has been generated over the internet, it is often worth more financially, than a lead that has been generated over the phone for example. This is due to the way in which the lead is generated. Online lead generation requires the customer to have found the website online, and make a further enquiry or request a survey or more information. As the customer has initiated the process, it suggests that there is genuine interest and that they are likely to go ahead and convert into a sale.
Whichever method of lead generation your business decides to use, you need to ensure that you are always working with B2B and B2C data lists that have been thoroughly screened and cleaned to guarantee top quality results.
February 20, 2013
The way in which direct marketing and lead generation companies are generating leads is changing. Rather than using the more traditional method such as telemarketing, more companies have moved on to online lead generation. Leads that are generated through Online Lead generation are often worth more financially. This is due to the fact that the customer has to make the first move and enquire online. They are showing genuine interest in the product or service on offer, rather than being pressurised by a sales person over the phone. However, more traditional methods of lead generation should not be disregarded. Just because a customer hasn’t enquired online, it doesn’t mean that they are not interested in what you have to offer.
According to MVF Global (2012), on average Brits spend the most amount of money online in comparison to all other European consumers, this equates to around £1,102 a year. This suggests that more people than ever are choosing to use the internet not only as a source of information, but also to purchase products and services. This is the reason why more businesses are choosing to carry out lead generation online.
December 26, 2012
The Lead generation service is the process of proactively creating and discovering interest among prospective buyers so that a sales team can engage with the customer and create a sale. As the company providing the leads, it will be you who has the first verbal or written contact with the customer; you must be professional and supportive from the word go if you wish to maintain an interest and generate a lead for your client.
A common example of how the Lead generation Online service works comes from a telemarketing organisation. They may be contacting a homeowner about double glazing, and if the customer is interested, their details will be sold to a double glazing installer who will attempt to turn into a sale. The lead is the interested customer.
Lead generation has become crucial to the survival of many companies; they need to be provided with a constant flow of ‘sales ready’ leads in order for them to convert to business. If you are producing leads for another organisation to turn into sales, it is important that they are of a high quality, and that all the information required is correct and complete on all occasions.
The companies buying the leads will state how many they require; it’s crucial that you are able to provide these within the time scale and ensure that they match the high standard expected. If the leads fall below this standard they will be of no use to the company, and they will be unlikely to use you again to generate leads for them. This stresses why it is important to ensure that every lead your company generates is of the highest standard before passing it on to the client. The better quality your leads are, the more clients will choose you to generate leads for them, in turn increasing your sales as well as theirs.
In order to provide your clients with high quality, ‘sales ready’ leads it is important that your data is up to date. Data cleaning can be used to ensure that you are only contacting customers that may want to hear from you, and that they have not opted out or moved house. This will increase your positive response rate and the amount of leads you can sell on to others.
The way in which leads are generated has changed as we have entered the 21st century. More consumers are using the internet to gather information. This is why online lead generation has increased in popularity in the recent years. Customers can fill out online enquiry forms relating to the product or service they wish to know about, the details of these customers will then be sold as a lead. Customers prefer to take the first step, rather than waiting for someone to call or write to them, persuading them to buy something they didn’t even know they needed.
Whichever method your business uses, it is crucial to always provide high quality leads which will increase your sales as well as your clients.
December 26, 2012
Online lead generation is becoming an increasingly popular method of lead generation. With more consumers and businesses that ever using the internet not only for researching products and services but also for buying them, it only seems the sensible option to utilize this. Social media and technology is taking over, and it makes sense for lead generation companies to follow suite. When businesses decide to carry out online lead generation they have the option to target a whole new generation of customers and in turn increase the amount of sales and leads generated.
There are many advantages when a lead generation business uses online lead generation, it will increase website traffic, and is also cost effective in comparison to other more traditional lead generation methods. Also, online leads are often worth more that telemarketing leads for example. As the customer has enquired themselves and not been pressurised into signing up, it is likely that they are genuinely interested. Although online lead generation is a great way to generate leads, other methods such as telemarketing should not be forgotten. Just because a customer hasn’t enquired online for themselves, it doesn’t mean that they are not interested in, or will not benefit from the products and services that you have to offer.
October 15, 2012
Does your business operate in the lead generation industry? If yes, UK Datahouse can help. We offer a wide range of data and data services for you to use in order to increase the amount of leads you can generate for your clients.
UK Datahouse holds a vast range of business and consumer, online and offline data that you can use to target exactly the right type of customer. Whether you are generating business or consumer leads, tell us the demographic, age and even personal preferences and we will provide you with a data list to match.
We guarantee to only offer data lists that are clean and up to date- we work hard to make sure that you will only be working with the best quality data. This is to ensure that you save time, money and ultimately increase sales and leads.
Business lead generation is a win- win situation. You get paid for every lead that you generate and your client benefits from increased sales. In order to ensure you are providing hot, quality leads, get in touch with UK Datahouse for all of your business lead generation data bases.
October 15, 2012
Lead generation is the process of generating interest for a client’s products or services, and selling the details of the interested customer to the client for them to convert into a sale for their business. Often the customer is only signing up to receive information on the products or services or to arrange a survey or an appointment. It is the client’s responsibility to take the next step and generate the sale.
There are many different ways of generating leads for your clients; you could do it via telemarking, SMS, email, direct mail and more recently, online. Online lead generation is becoming increasingly popular among lead generation companies as more consumers than ever are using the internet, not only as a source of information, but also to purchase products and services.
Leads that have been generated online are often considered to be of a higher value to clients that those generated over the phone for example as the customer has taken the first step and actively asked for information. Traditional methods of generating leads should not be forgotten, just because a customer hasn’t enquired, doesn’t mean that they do not have and interest.
October 15, 2012
As a business operating in either the lead generation or direct marketing industry, you will understand the importance of clean and up to date data, but why not also target your selling at a specific target audience. Now you can- UK Datahouse offer a service called the data bureau supplier service, this gives you the chance to only purchase data that relates directly to the characteristics of your target audience.
Through using only the latest industry filters we are able to provide you with a data list that matches the demographic, age, income and even personal preferences of your desired customer. We hope to help you save money by reducing the data that gets wasted on a daily basis. This data bureau service will also save time as you will not have to contact businesses or consumers that you know don’t match your target audience- the elderly or higher income families for example.
UK Datahouse offer holds some of the largest databases of business and consumer, online and offline data. We look forward to hearing from you and helping you save time and money, reduce waste and most importantly- increase sales and generate leads.