April 12, 2013
A business that deals with lead generation is concerned with actively trying to seek new customers for a product or service. This may be for their own business, or on behalf of a client. The most common ways in which this is achieved is over the phone, by telemarketing, or by door to door sales. When an interested customer has been found, it is then the client’s job to convert this initial interest into a firm sale for their business. A lead is the contact details of a customer that has shown an interest in the products and services available. If the lead generation is being carried out on behalf of a client, these leads are often purchased on a pay per lead basis.
There are many different products and services that are sold or promoted via lead generation, the most common include home improvements and financial services. The reason that these types of products and services are most common is due to the nature of them, and the fact that they are ‘considered purchases’. A customer may want to hear from many different companies regarding who they want to purchase the final product from.
As previously mentioned, the most common methods of lead generation are telemarketing or door to door sales, but this is changing as we have entered the 21 Century. The internet is fast becoming the first port of call for most businesses and consumers, not only when they want to gather information, but also to purchase goods and services. Online lead generation has emerged within the past decade as an effective way of finding new customers. When a lead has been generated over the internet, it is often worth more financially, than a lead that has been generated over the phone for example. This is due to the way in which the lead is generated. Online lead generation requires the customer to have found the website online, and make a further enquiry or request a survey or more information. As the customer has initiated the process, it suggests that there is genuine interest and that they are likely to go ahead and convert into a sale.
Whichever method of lead generation your business decides to use, you need to ensure that you are always working with B2B and B2C data lists that have been thoroughly screened and cleaned to guarantee top quality results.
April 12, 2013
If your organisation deals with B2C data lists, for any form of direct marketing or lead generation, you will know the importance of only purchasing data that has been cleaned and screened to guarantee high quality results. UK Datahouse can provide you with B2C data lists for all types of data including phone, email, SMS, addresses and email. In order to ensure that all of our B2C data lists are going to have a positive effect on your campaign, we use various different data services, all designed to improve the quality of the list.
Firstly, we offer a data cleaning service which will ensure that all of our B2C data lists are up to date, formatted correctly and only made up of consumers that have agreed to receive direct marketing. We will also ensure that you are not paying for the data of consumers that have signed up to the telephone preference service (TPS), or the mailing preference service (MPS). These are both free services that are available to consumers. It is their way of stating that they do not wish to receive any form of unsolicited correspondence, either by phone or mail. If you were to find yourselves contacting these consumers, you could be facing a fine of up to £5000.
When you take advantage of our data cleaning service, you will notice that your B2C data lists improve in efficiency, and are helping you to increase sales and positive responses that can be generated from your campaign. You will also benefit from being able to reduce the amount of data that you are wasting on a daily basis. It is our hope that by using our data cleaning service, more of the contacts in your B2C data lists will be able to be converted into sales for your business.
Another data service that will have enormous benefits to your B2C data lists is our data bureau service. This gives you the opportunity to specify the types of consumer that you would like to contact, and only pay for B2C data lists that are made up of these consumers. Tell us the age, demographic, income and even personal preferences of the consumers, and we will create tailor made B2C data lists to meet your requirements. If you know who you want to reach, why spend money on data for consumers that do not fit the profile of your target audience? This again will reduce waste, save you time and money, and ultimately increase sales and leads.