Lead generation is the process of generating interest for a client’s products or services, and selling the details of the interested customer to the client for them to convert into a sale for their business. Often the customer is only signing up to receive information on the products or services or to arrange a survey or an appointment. It is the client’s responsibility to take the next step and generate the sale.
There are many different ways of generating leads for your clients; you could do it via telemarking, SMS, email, direct mail and more recently, online. Online lead generation is becoming increasingly popular among lead generation companies as more consumers than ever are using the internet, not only as a source of information, but also to purchase products and services.
Leads that have been generated online are often considered to be of a higher value to clients that those generated over the phone for example as the customer has taken the first step and actively asked for information. Traditional methods of generating leads should not be forgotten, just because a customer hasn’t enquired, doesn’t mean that they do not have and interest.