The benefits of using online lead generation

The way in which direct marketing and lead generation companies are generating leads is changing. Rather than using the more traditional method such as telemarketing, more companies have moved on to online lead generation. Leads that are generated through Online Lead generation are often worth more financially. This is due to the fact that the customer has to make the first move and enquire online. They are showing genuine interest in the product or service on offer, rather than being pressurised by a sales person over the phone. However, more traditional methods of lead generation should not be disregarded. Just because a customer hasn’t enquired online, it doesn’t mean that they are not interested in what you have to offer.
According to MVF Global (2012), on average Brits spend the most amount of money online in comparison to all other European consumers, this equates to around £1,102 a year. This suggests that more people than ever are choosing to use the internet not only as a source of information, but also to purchase products and services. This is the reason why more businesses are choosing to carry out lead generation online.

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