Business to Consumer (B2C) lead generation is most common among telemarketing companies; it involves speaking to customers and generating interest in a product or service. The details of the customer can then be sold to a client as a lead, and turned into a sale. It is an effective, yet time consuming way of increasing sales for a business.
There are many industries in which B2C lead generation can be useful, one of the most popular in the UK is for the financial service. Within the financial service, mortgages, insurance, loans and debt management are among the most common. Other sectors that use B2C lead generation are home improvements, cosmetic surgery, education and expert training. The reason that B2C lead generation is popular among these industries is because they are all ‘considered purchases’. The customer will welcome information, quotes and opinions from a variety of professionals within the industry to ensure they are receiving the best quality and service possible.
B2C lead generation is usually associated with double glazing companies, and more recently insulation companies harassing homeowners. However, this does not have to be the case; recently the internet is becoming an increasingly popular way for companies to generate B2C leads. This will reduce the sigma that is associated with B2C lead generation companies, as it will not be necessary to be harassing customers over the phone.
It is fair to say that the internet is the first port of call for most people nowadays when they want to find information about something, so why not utilize that and use it as a way to generate B2C leads. B2C lead generation can be used over the internet as a customer will feel that they are in control; it was their choice to visit the site and fill out the enquiry form, rather than a company phoning them and trying to sell something. When it does come to somebody phoning them to either arrange a survey or recommend a company, they will be more likely to respond as they will have an interest in the product or service because they enquired previously.
82% of online marketers see online B2C lead generation as an area of growth, it is something that hasn’t been exploited as a way of generating sales for a business, and there is great potential there to do so. However, telemarketing should not be forgotten, companies still need to be generating interest among new customers. Just because they haven’t enquired online, doesn’t mean that they are not interested in your product or service.
Whichever route your business has taken to generate B2C leads, over the phone or online, you will know that is it a great way to increase sales, word of mouth and visits to your website. B2C lead generation is a win – win situation for both the customer and the seller. The customer will receive information, surveys and quotes on their desired product or service, and sales will increase for the seller.
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