August 29, 2012
Business to consumer (B2C) lead generation companies are commonly associated with cold calls from call centres harassing homeowners to purchase a product or service. The way in which companies generate leads is changing, and the internet is playing a bigger role.
The internet is the first place that most people will look if they want to find out information on something, so why not use it as a tool of B2C lead generation? More and more companies are taking advantage of the internet and using customer online enquiry forms as a way of generating leads for other clients. These leads are usually considered to be more valuable as the customer has initiated the process and shown an interest, without being contacted from someone and told about a product or service they didn’t know they needed or wanted.
Other forms of generating leads should not be forgotten though. Just because a customer hasn’t enquired online, doesn’t mean that they are not interested or could not benefit from what you have to offer. Direct mail and telemarketing are still effective ways of generating leads for your clients.
UK Datahouse is here to provide accurate, targeted data to help B2C lead generation companies increase the leads they produce.
August 29, 2012
Business lead generation involves finding customers that are actively seeking a product or service that your clients are offering. The process in which you find these customers could be via telemarketing, direct mail or online. The details of the interested customers will then be sold to your clients, and hopefully turned into a sale for them.
Providing leads for your clients is a win- win situation. Your business will receive an income from all of the leads you provide, and your clients benefit from increased sales.
In the world of business lead generation UK , it is important to build lasting relationships with clients. If your company can meet targets and deadlines, you will get a reputation in the industry of being a reliable organisation. This will encourage other companies to choose you to provide leads for them; increasing your income further.
There are many ways in which you can increase your output of leads; one of the most common ways nowadays is by using the internet as a source. If a customer fills out an online enquiry from, it shows that they have an interest in what your clients have to offer. These leads are often considered to be worth more as the customer started the process.