Lead generation is an effective way to find new customers

March 18, 2013

Lead generation can be used for business to business or business to consumer, and is most commonly used among telemarketing companies. This method of lead generation involves speaking to customers over the phone and generating interest in a product or service. The details of the customer can then be sold to a client as a lead; they then have the responsibility to convert this initial interest into a sale. It is an effective, yet time consuming way of increasing sales for a business.

There are many industries in which lead generation can be used as an effective way of seeking new customers, one of the most popular in the UK is for the financial service. Within the financial service, mortgages, insurance, loans and debt management are among the most common. The home improvements sector, cosmetic surgery, education and expert training are also other industries that use lead generation to generate customers. The reason that lead generation is popular among these industries is because they are all ‘considered purchases’. The customer will want to gather information, quotes and opinions from a variety of professionals within the industry to ensure they are receiving the best quality and service possible. They are also products and services that the customer may not have realised that they needed before speaking to a lead generation agent.

The client that you are generating leads on behalf of will state how many they require; it’s crucial that you are able to provide leads within the time scale and to make sure that they meet the high standard expected. If the leads fall below this standard they will be of no use to the company, and they will be unlikely to use you again to generate leads for them. This stresses why it is important to ensure that every lead your company generates is if the highest standard before passing it on to the customer. Often lead generation companies will use a quality control system to guarantee that every lead has the potential to be converted into a sale.

In order to provide your clients with high quality, ‘sales ready’ leads it is important that your data is up to date. UK Datahouse can provide you with business to business or business to consumer data lists that have been cleaned and screened to ensure they are up to date, formatted correctly and not made up of wrong numbers. You can also target you data to guarantee that you’re calling the right people, at the right time.

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Find out how the UK Datahouse’s lead generation services could benefit your campaign

February 20, 2013

If your business operates in the lead generation services industry, you will be concerned with actively seeking new customers that show an interest in the products and services that your clients have to offer. There are various ways in which that can be done, but the most common method involves telemarketing companies calling homeowners and pressuring them to purchasing the product of service. However, this is no longer the case, and the internet is beginning to emerge as a more popular method for business to use.
It has been suggested that a Lead generated though online lead generation services is considered to be of higher value than leads generated over the phone or from an email campaign for example. This is due to the nature of the lead and how it is generated. The customer must have made the first move and started the process.
However, traditional methods should not be forgotten, just because a customer hasn’t enquired online it doesn’t mean that they are not interested in the products and services that are on offer. Get in touch with UK Datahouse, we would love to discuss our lead generation services, and how they can help you.


Lead Generation Services

January 16, 2013

Organisations that operate within the Lead Generation services industry are concerned with actively seeking new customers with an interest in the products and services that their clients have to offer. Typically, this is thought to be telemarketing companies calling homeowners and harassing them to purchasing the product of service; this is no longer the case.

ukdatahouse.com

ukdatahouse.com

The internet is becoming a more popular way for companies to generate leads for their clients. An online lead is often considered to be of higher value than leads generated over the phone or from an email campaign for example. This is due to the nature of the lead and how it is generated. Usually for an online lead, the customer must have made the first move- found the website and completed and enquiry form requesting more information about the product or service on offer. This is why they are considered to be hotter and more valuable.
However, traditional methods should not be forgotten, just because a customer hasn’t enquired online it doesn’t mean that they are not interested in the products and services. Email, phone, SMS and direct mail are still widely used in the world of lead generation services.


Business Data Services

January 3, 2013

Does your business operate in the lead generation or direct marketing industry? If yes, you will be well aware of the importance of clean, accurate and up to date business data services. The data that you purchase is your primary way of contacting customers so it is important to only purchase the data that is of the highest possible quality, in order for you to notice the best possible
results.

There are many ways to ensure that your business data is of the highest quality with the most obvious being data cleaning. This process is designed to ensure that you are only purchasing business data that is accurate, up to date and only made up of business customers that have opted in to being contacted from lead generation and direct marketing companies such as your own.

One of the most important things to ensure when you’re buying business data is that it has been thoroughly screened against both the telephone preference service (TPS) and the mailings preference service (MPS). These are both free services that homeowners and businesses can sign up to. It is there way of showing lead generation and direct marketing companies that they have chosen not to receive any form of unsolicited correspondence, these includes all form of marketing call, direct mail, SMS and even email. If your business did find itself trying to contact someone that was a member of either of these services, you could be facing a fine of up to £5000 if they decided to report you. UK Datahouse are here to help you, we guarantee that every data list that you purchase from us will have been thoroughly screened against the TPS and MPS to ensure that you will not be wasting money on buying details of business and consumers that have signed up.

Another benefit of using the UK Datahouse Business data service is that you get the option to take advantage of the data bureau service. This allows you to specify the demographic, size and even income of the people or business that you wish to contact. This is going to dramatically increase your positive response rates and the amount of leads you are able to generate. You are able to eliminate the customers that you know will not have an interest in your products or services- small businesses or higher income families for example.

UK Datahouse is here to help you, whatever your business uses business data for. We hold the largest records of both business and consumer and offline and online databases. We guarantee that you will only be provided with data that has been thoroughly cleaned, de-duplicated and suppressed. You can even choose to target your specific target market through our Data bureau service. We can save you time, money and increase profits.


Lead Generation UK

October 3, 2012

If your company is involved in Lead generation for UK clients, you know that quality data and customer engagement is key to a successful business.

At UK Datahouse we want to make the process of generating leads for your UK clients as easy as possible for you. We can provide you with clean, up to date, accurate and targeted data. You choose who you want to contact, and we will provide you with the data.

By being able to target your customers, your positive response rate will increase, you will be able to eliminate duplicated data and consumers that do not match the requirements for a typical customer for the product or service you are trying to sell. We will also ensure that you are not given data for consumers that have signed up to the telephone or mail preference service, if you call these customers, you could be facing a fine of £5000.

We know that better quality data will produce better quality leads, giving you the chance to stay ahead of the competition and build lasting relationships with existing and potential customers and clients.Get in touch today for more information on how using our data could increase your lead generation figures.

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