Data services are designed to improve the quality of all business and consumer data lists

March 18, 2013

Data services are designed to improve the quality of all business to business (B2B) and business to consumer (B2C) data lists. Any business that operates in the lead generation or direct marketing sector will appreciate the importance of data services. There are many different types of data service, most of which are offered by UK Datahouse.

Firstly, one of the most important data services that is offered through UK Datahouse is the data cleaning service. This data services with ensure that all of your business and consumer data is accurate, up to date and formatted correctly. If you buy a new data lists from UK Datahouse, we will also carry out de duplication to ensure that you are only paying for new business or consumer records. Data cleaning is one of the crucial data services that should to be taken advantage of. It will ensure that all of the contacts that your business is contacting are accurate; it will achieve this by eliminating and removing wrong numbers and addresses.

A second part of the data cleaning data service is thorough screening against the telephone preference service (TPS) and the mailing preference service (MPS). These are both free services that businesses and consumers can sign up to, and it is their way of saying that they do not wish to be contacted via any form of unsolicited correspondence. It is illegal for a business that operates in the direct marketing or lead generation industry to try and contact a member of either of these services, if you were to find yourself calling or writing to them for example, you could be facing a fine of up to £5000. Through the UK Datahouse data services, we guarantee that all of these numbers and addresses will be removed or highlighted on your data records.

The data bureau service is another one of the data services offered by UK Datahouse. This gives you the option to target all of your data lists at exactly the right target audience. If you know who your products and services are most suitable for, why not only purchase data for that target group? We use the latest industry filters and intelligent profiling in order to create your own bespoke data lists.

All of these Data services from UK Datahouse have been created in order to save your business money and reduce the amount of data that you waste on a daily basis. However, most importantly we hope to improve the quality of your data lists and in turn increase the amount of sales and leads that you’re able to generate.

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UK Datahouse can create you tailor made B2C data lists, specific to your target market

March 18, 2013

Being able to get in touch with the right people at the right time is crucial for any brand marketing activity. UK Datahouse understand that buying B2C data lists is about more than just making sure that it is clean and up to date. Obviously that is important, but you also need to guarantee that you’ll be speaking to the right consumers for the products and services that you have to sell and promote.

We are able to guarantee that all of your B2C data lists are clean, formatted correctly and only made up of willing potential customers, by running the data through our extensive data cleaning service. This process will flag and amend any mistakes and problems within your data, and even highlight duplicates. This is guaranteed to save you money and time, and stop you wasting valuable resources on consumers that may have moved house, passed away, or previously declined your offer.

In order for you to get the most out of your B2C data lists, we feel that it is important to make sure that you are trying to contact the right people. If you know the types of consumer that are most likely to respond positively to your campaign, there is little point buying data for anyone else. At UK Datahouse we use the latest industry filters, as well as intelligent profiling to make this a reality. There are hundreds of characteristics that you can specify by, and to name just a few, why not specify the age, demographic, income, and even personal preferences. Once we know your requirements, we can then get to work creating your tailor made B2C data lists.

Doing this is going to offer your business with many different benefits. The most obvious being that you will be able to increase the amount of sales and leads that you can generate from your B2C data lists and campaign. If you’re not wasting time calling people that will have no interest in your products and services, you are then free to spend more time on the people that will. Hopefully resulting in increased positive responses and in turn, increased return on investment (ROI).

Another benefit that you will notice is that you save money but also time. You’ll not have to spend any of your budgets on B2C data lists that do not fit your target market and this will again save you time as you’re not having to contact them.

Get in touch with UK Datahouse today, and discuss how we can help to increase your B2B data lists through cleaning and targeting.
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