January 3, 2013
Does your business operate in the lead generation or direct marketing industry? If yes, you will be well aware of the importance of clean, accurate and up to date business data services. The data that you purchase is your primary way of contacting customers so it is important to only purchase the data that is of the highest possible quality, in order for you to notice the best possible
There are many ways to ensure that your business data is of the highest quality with the most obvious being data cleaning. This process is designed to ensure that you are only purchasing business data that is accurate, up to date and only made up of business customers that have opted in to being contacted from lead generation and direct marketing companies such as your own.
One of the most important things to ensure when you’re buying business data is that it has been thoroughly screened against both the telephone preference service (TPS) and the mailings preference service (MPS). These are both free services that homeowners and businesses can sign up to. It is there way of showing lead generation and direct marketing companies that they have chosen not to receive any form of unsolicited correspondence, these includes all form of marketing call, direct mail, SMS and even email. If your business did find itself trying to contact someone that was a member of either of these services, you could be facing a fine of up to £5000 if they decided to report you. UK Datahouse are here to help you, we guarantee that every data list that you purchase from us will have been thoroughly screened against the TPS and MPS to ensure that you will not be wasting money on buying details of business and consumers that have signed up.
Another benefit of using the UK Datahouse Business data service is that you get the option to take advantage of the data bureau service. This allows you to specify the demographic, size and even income of the people or business that you wish to contact. This is going to dramatically increase your positive response rates and the amount of leads you are able to generate. You are able to eliminate the customers that you know will not have an interest in your products or services- small businesses or higher income families for example.
UK Datahouse is here to help you, whatever your business uses business data for. We hold the largest records of both business and consumer and offline and online databases. We guarantee that you will only be provided with data that has been thoroughly cleaned, de-duplicated and suppressed. You can even choose to target your specific target market through our Data bureau service. We can save you time, money and increase profits.
December 26, 2012
UK Datahouse offers a range of different data services, all designed to maximise the efficiency of your business to business (B2B) and business to consumer (B2C) data records. We provide you with the opportunity to clean, verify enhance and de duplicate your data lists as well as purchasing targeted data for your specific audience. These data services are available for all forms of data and direct marketing, including telemarketing, postal campaigns, SMS and email marketing.
The first Data service that UK Datahouse has to offer is a data cleaning service. The can be used for new data that you are looking to buy, but also for your existing data lists. Data cleaning is a crucial data service for all organisations which rely on business and consumer data for the day to data running of their business. It is predicted that approximately 30% of data is out of date or made up of wrong details, and could be out of date within just 12 months. This highlights the importance of data cleaning.
UK Datahouse is committed to only offering data that has been thoroughly cleaned and screened, to ensure that you only buy the best possible data. This data service not only ensures that your data is formatted correctly, is up to date and made up of right numbers, we can also de duplicate your records when you buy new data list from UK Datahouse. There is no point buying a new data list, only to find that you have already previously brought data for some of the contacts. We will eliminate the chances of this happening.
The telephone preference service (TPS) and the mailing preference service (MPS) are free services for both businesses and consumers to sign up to. It is their way of saying that they do not want to receive any form of unsolicited correspondence. It is against the law to contacts a member of either of these services, and if you do, you will face a fine of up to £5000. Here at UK Datahouse, our data services ensure that all of these contacts have been removed from your records. The process could save your thousands of pounds every day.
A second data service that UK Datahouse can offer is a Data bureau service. This allows you to target your data lists at exactly the right target audience for yours and you client’s products and services. This data service will maximise the efficiency of your direct marketing or lead generation campaign. Simply, tell us the types of business and consumer that you want to reach, and we can provide you with a bespoke data list to meet your requirements.
All data services that UK Datahouse have to offer are designed to save you money, reduce the amount of data that you waste on a daily basis, but most importantly, increase the sales and leads that can be generated from your data lists. We know what good data should look like.