January 11, 2013
Business to Consumer (B2C) lead generation is most commonly used among telemarketing companies; it involves speaking to customers and generating interest in a product or service. The details of the customer can then be sold to a client as a lead, to then be transformed into a sale. It is an effective, yet time consuming way of increasing sales for a business.
There are many industries in which Business to Consumer (B2C) lead generation can be useful, one of the most popular industries in the UK is for the financial service. Within the financial service sector mortgages, insurance, loans and debt management are among the most commonly used. Other sectors that use Business to Consumer (B2C) lead generation are home improvements, cosmetic surgeries, education and expert training. The reason that Business to Consumer (B2C) lead generation is popular among these industries is because they are all ‘considered purchases’. The customer will welcome information, quotes and opinions from a variety of professionals within the industry to ensure they are receiving the best quality and service possible.
Business to Consumer (B2C) lead generation is also usually associated with double glazing companies, and more recently insulation companies harassing homeowners. However, this does not have to be the case; recently the internet is becoming an increasingly popular way for companies to generate Business to Consumer (B2C) leads. This will reduce the stigma that is associated with Business to Consumer (B2C) lead generation companies, as it will not be necessary to harass customers over the phone.
It is fair to say that the internet is the first port of call for most people nowadays when they want to find information about something, so why not utilize it and use it as a way to generate Business to Consumer (B2C) leads. Business to Consumer (B2C) lead generation can be used over the internet as a customer will feel that they are in control; it was their choice to visit the site and fill out the enquiry form, rather than a company phoning them and trying to sell something. When it does come to somebody phoning them to either arrange a survey or recommend a company, they will be more likely to respond as they will have an interest in the product or service because they enquired previously.
82% of online marketers see online Business to Consumer (B2C) lead generation as an area of growth, it is something that hasn’t been exploited as a way of generating sales for a business, and there is great potential there to do so. However, telemarketing should not be forgotten, companies still need to be generating interest among new customers. Just because they haven’t enquired online, doesn’t mean that they are not interested in your product or service.
Whichever route your business has taken to generate Business to Consumer (B2C) leads, over the phone or online, you will know that is it a great way to increase sales, word of mouth and visits to your website. Business to Consumer (B2C) lead generation is a win- win situation for both the customer and the seller. The customer will receive information, surveys and quotes on their desired product or service, and sales will increase for the seller.
Get all information about B2C lead generation and Lead generation UK service is the process of proactively creating and discovering interest among prospective buyers so that a sales team can engage with the customer and create a sale.
January 3, 2013
Does your business operate in the lead generation or direct marketing industry? If yes, you will be well aware of the importance of clean, accurate and up to date business data services. The data that you purchase is your primary way of contacting customers so it is important to only purchase the data that is of the highest possible quality, in order for you to notice the best possible
There are many ways to ensure that your business data is of the highest quality with the most obvious being data cleaning. This process is designed to ensure that you are only purchasing business data that is accurate, up to date and only made up of business customers that have opted in to being contacted from lead generation and direct marketing companies such as your own.
One of the most important things to ensure when you’re buying business data is that it has been thoroughly screened against both the telephone preference service (TPS) and the mailings preference service (MPS). These are both free services that homeowners and businesses can sign up to. It is there way of showing lead generation and direct marketing companies that they have chosen not to receive any form of unsolicited correspondence, these includes all form of marketing call, direct mail, SMS and even email. If your business did find itself trying to contact someone that was a member of either of these services, you could be facing a fine of up to £5000 if they decided to report you. UK Datahouse are here to help you, we guarantee that every data list that you purchase from us will have been thoroughly screened against the TPS and MPS to ensure that you will not be wasting money on buying details of business and consumers that have signed up.
Another benefit of using the UK Datahouse Business data service is that you get the option to take advantage of the data bureau service. This allows you to specify the demographic, size and even income of the people or business that you wish to contact. This is going to dramatically increase your positive response rates and the amount of leads you are able to generate. You are able to eliminate the customers that you know will not have an interest in your products or services- small businesses or higher income families for example.
UK Datahouse is here to help you, whatever your business uses business data for. We hold the largest records of both business and consumer and offline and online databases. We guarantee that you will only be provided with data that has been thoroughly cleaned, de-duplicated and suppressed. You can even choose to target your specific target market through our Data bureau service. We can save you time, money and increase profits.
August 29, 2012
Business lead generation involves finding customers that are actively seeking a product or service that your clients are offering. The process in which you find these customers could be via telemarketing, direct mail or online. The details of the interested customers will then be sold to your clients, and hopefully turned into a sale for them.
Providing leads for your clients is a win- win situation. Your business will receive an income from all of the leads you provide, and your clients benefit from increased sales.
In the world of business lead generation UK , it is important to build lasting relationships with clients. If your company can meet targets and deadlines, you will get a reputation in the industry of being a reliable organisation. This will encourage other companies to choose you to provide leads for them; increasing your income further.
There are many ways in which you can increase your output of leads; one of the most common ways nowadays is by using the internet as a source. If a customer fills out an online enquiry from, it shows that they have an interest in what your clients have to offer. These leads are often considered to be worth more as the customer started the process.