UK Datahouse data services can save you money, reduce waste and increase efficiency

March 30, 2013

UK Datahouse can help any organisation that relies on business and consumer, online and offline data for generating sales and leads.

UK Datahouse offers a range of data services, and they are all designed to make your lead generation or direct marketing campaigns more efficient. With many different data services available, UK Datahouse can help any organisation that relies on business and consumer, online and offline data for generating sales and leads.

One of the most popular data service offered by UK Datahouse is data cleaning, this is the process of suppressing, de- duplicating and amending all of your existing and new databases. There is nothing more frustrating than buying a new database only to discover that many of the contacts are already on your existing database, that it is made up of wrong address or that they are formatted in- correctly. UK Datahouse thoroughly checks and screens all of its data before selling it to businesses like yours.

Our data services also allow you to specify the type of consumer or business that you wish to contact. You can identify by size, location, personal preferences and even age. This data service was created to make your direct marketing or lead generation easier and more effective. By being able to eliminate those customers who have previously declined your offer, or those who have opted out of being contacted, you will save time and money. When you target only those customers who match your customer profile, you should increase your positive response rate, and reduce the amount of negative calls, emails and SMS.  If you know who wants your products and services, it makes sense to only purchase data for these individuals.

By being able to choose who you contact, you also have the opportunity to increase the profit that your organisation can generate through your campaign.  If the data is being used for direct marketing, UK Datahouse hope to help you increase your brand awareness, produce loyal customers and get people talking about your company for all the right reasons. With quality data you can also increase the amount of ‘sales ready’ leads to sell on to your clients- the more leads you sell, the more income you generate.

The telephone preference service (TPS) and the mailing preference service (MPS) are both free services for both businesses and consumers to sign up to. It is their way of saying that they do not want to receive any form of unsolicited correspondence. It is against the law to contacts a member of either of these services, and if you do, you will face a fine of up to £5000. Here at UK Datahouse, our data services have been developed to ensure that all of these contacts have been removed from your records. The process could save your thousands of pounds every day.

All data services that UK Datahouse have to offer are designed to save you money, reduce the amount of data that you waste on a daily basis, but most importantly, increase the sales and leads that can be generated from your data lists. We know what good data should look like.

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UK Datahouse can create you tailor made B2C data lists, specific to your target market

March 18, 2013

Being able to get in touch with the right people at the right time is crucial for any brand marketing activity. UK Datahouse understand that buying B2C data lists is about more than just making sure that it is clean and up to date. Obviously that is important, but you also need to guarantee that you’ll be speaking to the right consumers for the products and services that you have to sell and promote.

We are able to guarantee that all of your B2C data lists are clean, formatted correctly and only made up of willing potential customers, by running the data through our extensive data cleaning service. This process will flag and amend any mistakes and problems within your data, and even highlight duplicates. This is guaranteed to save you money and time, and stop you wasting valuable resources on consumers that may have moved house, passed away, or previously declined your offer.

In order for you to get the most out of your B2C data lists, we feel that it is important to make sure that you are trying to contact the right people. If you know the types of consumer that are most likely to respond positively to your campaign, there is little point buying data for anyone else. At UK Datahouse we use the latest industry filters, as well as intelligent profiling to make this a reality. There are hundreds of characteristics that you can specify by, and to name just a few, why not specify the age, demographic, income, and even personal preferences. Once we know your requirements, we can then get to work creating your tailor made B2C data lists.

Doing this is going to offer your business with many different benefits. The most obvious being that you will be able to increase the amount of sales and leads that you can generate from your B2C data lists and campaign. If you’re not wasting time calling people that will have no interest in your products and services, you are then free to spend more time on the people that will. Hopefully resulting in increased positive responses and in turn, increased return on investment (ROI).

Another benefit that you will notice is that you save money but also time. You’ll not have to spend any of your budgets on B2C data lists that do not fit your target market and this will again save you time as you’re not having to contact them.

Get in touch with UK Datahouse today, and discuss how we can help to increase your B2B data lists through cleaning and targeting.
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Using lead generation to increase sales for both your business and clients

January 11, 2013

Business to Consumer (B2C) lead generation is most commonly used among telemarketing companies; it involves speaking to customers and generating interest in a product or service. The details of the customer can then be sold to a client as a lead, to then be transformed into a sale. It is an effective, yet time consuming way of increasing sales for a business.
There are many industries in which Business to Consumer (B2C) lead generation can be useful, one of the most popular industries in the UK is for the financial service. Within the financial service sector mortgages, insurance, loans and debt management are among the most commonly used. Other sectors that use Business to Consumer (B2C) lead generation are home improvements, cosmetic surgeries, education and expert training. The reason that Business to Consumer (B2C) lead generation is popular among these industries is because they are all ‘considered purchases’. The customer will welcome information, quotes and opinions from a variety of professionals within the industry to ensure they are receiving the best quality and service possible.
Business to Consumer (B2C) lead generation is also usually associated with double glazing companies, and more recently insulation companies harassing homeowners. However, this does not have to be the case; recently the internet is becoming an increasingly popular way for companies to generate Business to Consumer (B2C) leads. This will reduce the stigma that is associated with Business to Consumer (B2C) lead generation companies, as it will not be necessary to harass customers over the phone.
It is fair to say that the internet is the first port of call for most people nowadays when they want to find information about something, so why not utilize it and use it as a way to generate Business to Consumer (B2C) leads. Business to Consumer (B2C) lead generation can be used over the internet as a customer will feel that they are in control; it was their choice to visit the site and fill out the enquiry form, rather than a company phoning them and trying to sell something. When it does come to somebody phoning them to either arrange a survey or recommend a company, they will be more likely to respond as they will have an interest in the product or service because they enquired previously.
82% of online marketers see online Business to Consumer (B2C) lead generation as an area of growth, it is something that hasn’t been exploited as a way of generating sales for a business, and there is great potential there to do so. However, telemarketing should not be forgotten, companies still need to be generating interest among new customers. Just because they haven’t enquired online, doesn’t mean that they are not interested in your product or service.
Whichever route your business has taken to generate Business to Consumer (B2C) leads, over the phone or online, you will know that is it a great way to increase sales, word of mouth and visits to your website. Business to Consumer (B2C) lead generation is a win- win situation for both the customer and the seller. The customer will receive information, surveys and quotes on their desired product or service, and sales will increase for the seller.

Get all information about B2C lead generation and Lead generation UK service is the process of proactively creating and discovering interest among prospective buyers so that a sales team can engage with the customer and create a sale.