Data bureau and data cleaning are two of the data services that UK Datahouse has put in place to ensure that your data lists are of the highest standard. Both the data bureau and the data cleansing services will screen, format, supress and target your databases to ensure that they are working effectively for your campaign. Out of all of the data services that UK Datahouse has available, data bureau and data cleansing are the two most popular and effective.
The benefits that the data bureau and data cleaning services can offer are endless. Firstly, they will help to save your business money. By targeting your database at the right target audience and customer profile, you will be able to ensure you’re always contacting the right customers and reducing the amount that you waste. Also, by taking advantage of the data bureau and data cleansing services, you will be able to increase the amount of positive responses that you generate from your campaigns. This is due to the fact that these data bureau and data cleansing services will format your data lists, remove old, out of date data contacts and ensure that all contacts have opted into being contacted.