There are many ways that you can increase the productivity and sales that are generated from data lists, and one of the most common has to be data cleaning. UK Datahouse holds some of the largest business and consumer, offline and online data lists in the UK, we understand the importance of only providing our customers with data that have been thoroughly cleaned and screened.
Data cleaning is the process of ensuring that all data lists in the UK are accurate and up to date. One way in which that can be done is by screening all of our data lists for UK consumers and businesses against the telephone preference service (TPS) and the mailing preference service (MPS). This involves ensuring that we do not provide our customers with data lists from the UK that include members of either the TPS or MPS. These services are free to both businesses and consumers, and it’s their way of saying that they do not want to be contacted via any form of direct marketing. If your business was to try and contact a member of these services, you could be facing a fine of up to £5000.
Data cleaning also ensures residency verification and de-duplication. This is the process of ensuring that the address data provided within our data lists of UK customers is for the correct customer and that existing data lists will not be duplicated. The aim of data cleaning is to reduce waste, save time and ultimately, increase sales.
You may be surprised to know that on average it is predicted that £18m worth of data is wasted each year as a result of direct marketing companies buying data lists in the UK and trying to contact deceased individuals. By having your data lists cleaned, you will be able to reduce this figure; you can be sure that all wrong numbers will be removed and if a consumer has moved house, their records will be removed from your lists or updated where possible.
Another benefit to your data lists that cleaning will offer is that it could also increase the positive perception and reputation of your brand or company. Nobody wants to receive mail or calls for a previous homeowner, or be repeatedly contacted after asking not to be. By cleaning your data lists, you will be making sure that all of these scenarios are eliminated. UK Datahouse ensures that all data lists for UK consumers are only made up of accurate and up to date data.
Whichever type of data lists your business uses, you can be sure that UK Datahouse only use the latest industry filters to ensure your data is clean and up to date. We would love to hear from you and discuss all of the other data services that we have on offer to help you increase speed, accuracy and value for money within your direct marketing campaign.
Business data lists that cleaning will offer is that it could also increase the positive perception and reputation of your brand or company .Get services on Visit our website: – http://www.ukdatahouse.com