Data cleaning is the process of correcting your businesses incorrect data records. It ensures that all of your data lists are up to date, formatted and spelt correctly to ensure that you can get the best results from them.
The reason that it is so important for your business to get your data cleaned regularly is because every data list will lose value over time. Customers will move house and change their phone numbers without telling you, and this will result in you spending time and money contacting wrong numbers at the wrong addresses. Data cleaning will ensure that all of your data lists are up to date, in order to minimise the time your business spends on useless data.
Most data wasn’t collected with the intention of your business using it for direct marketing or lead generation. Whatever it was collected for, it is unlikely that each contact will be formatted correctly or in the way that you will need. Data cleaning can change this, tell us how you would like the data list to be formatted and we will provide you with the results. By having all of your data set out the same and spelt correctly, you will find it much easier to seek new customers and increase your businesses profits.
Clean data will save your business both time and money, we are able to guarantee that each contact in your data list has opted into being contacted. There will be no sign of anyone on the telephone or mailings preference list. This is a service that businesses and homeowners can sign up to if they have chosen not to receive unsolicited or marketing telephone calls, emails or post. If your business does call our contact these homeowners or businesses, you could see your selves facing a fine of up to £5000- it is worthwhile making sure these people are removed from your data list.
Another feature that you can benefit from when you have your data cleaned by UK Datahouse, is that it can all be categorised neatly into the types of customer that you wish to target. If your business has a specific customer profile, then why not direct your direct marketing at them? You can choose the age, income, demographic and even personal preferences of the type of customer that you would like data for. This will increase you positive response rates, and increase your customer base.
So, however much data you have and for whatever reason you use it, contact UK Datahouse to have it all cleaned. This simple process is guaranteed to save your business time and money, and allow you to concentrate on offering the best service possible.