Lead generation in the UK involves generating interest for the products and services of a client, and selling the details of the interested customer back to the client. When lead generation is carried out on behalf of another UK client, the customer is only agreeing to receive more information about the product or service on offer, or to set a survey or an appointment. It is the client’s responsibility to take the next step and generate the sale from this appointment.
There are many different ways of generating these leads for your clients; telemarking, SMS, email, direct mail and online. Online lead generation in the UK is becoming increasingly popular among lead generation companies in the UK, as more consumers than ever are using the internet, not only as a source of information, but also to purchase products and services.
Leads that have been generated online are often considered to be worth more, this is due to the fact that customer has taken the first step and actively asked for information or a call back for example. Traditional methods of generating leads should not be forgotten though; just because a customer hasn’t enquired it doesn’t mean that they do not have and interest.
UK Data services are the most efficient and cost effective way for your business to improve your Lead Generation Data and in turn get better results. – http://www.ukdatahouse.com/lead_generation.htm