Lead generation is the process of actively seeking new customers for another business. The interest from a customer may come from a telemarketing call, online enquiry or direct mail. However the customer found out about the product or service on offer, it is your job to sell the details of the interested customer to your client.
Lead generation services are typically associated with cold calls to homeowners, however, it is changing. More lead generation services are using the internet as a resource. Let’s face it; the internet is the first port of call for most people when they want to find information about something, whether it be cosmetic surgery, home improvements or financial advice.
The process of generating the lead online works in the same way as over the phone or through the post, but can often suggest a stronger level of interest and in turn a higher quality lead. This is because the customer has personally enquired about the product or service, not been called and told that they need it.
Whether your company is generating leads from mail, online or telemarketing, UK Datahouse have data lists to suite you. Get in contact to find out more about how we could help you maximise your profitability though lead generation services.